Trust & Believe
“Always tell the truth or the truth will tell on you.”
Earn Valuable Reach
“Business has only two functions – Marketing and Innovation.”
What is Digital marketing?
Digital marketing involves reaching out to potential customer through a set of interactive,electronic devices and platforms which go beyond the normal web,social media and E-Mail to include mobiles.Introduction of interactive communication channels like search,display advertising, social media etc which have a strong combination of Pull-Push
Important concepts of digital marketing
Push marketing This is the traditional type of marketing where marketing message are packaged with information pre-configured for a particular set of users.
Pull marketing: Pull marketing involves a consumer placing his intent and specific interest for particular type of information and being offered that information along with relevant marketing message suited to his intent query or profile -based interest.
Combination of Pull-Push Marketing
- Search marketing
- Social media marketing
- Display advertising
What are digital marketing channels?
- Search Engine Optimization (SEO)
- Social Media Optimization (SMO)
- Display Advertising
- Email Marketing
- Pay-Per-Click Advertising (PPC)
- Content Marketing
- Affiliate Marketing
- Online Public Relations
Digital Marketing is the Key to Success for Your Business
- Targeting Audience's
- Measuring Results
- Building Trust
- Instant customer interaction
- Call to Action